Understanding Strategic Branding and Brand Management

Description

A 1-DAY COURSE that will provide a practical approach to understanding how strategic branding works and how to best utilize it for the participant’s organization.  

METHODOLOGY

Lectures, case studies, Individual/group activities, tips and advice, discussion, training day submissions, post-course assessment.

OUTLINE

MODULE 1

1. What is a Brand

2. Brand Success and Failure

MODULE 2

1.The Brand Champion

2. The Elements of a Brand

MODULE 3

1. Managing Your Brand

2. Today's Communications

Objectives

By the end of the course, Learners will be able to:

1. Understand the key elements of a brand.

2. Introduce the principles in effective brand management.

3. Become aware of and adopt the proper management of brand communications among the company's various stakeholders.

4. Adopting the brand in today's channels and tools of communications.

Audience

Designed as an introduction and/or refresher course on brand management and the principles of effective brand planning for the brand champions of an organization or business - from staff to supervisory and management levels.

NOTE

1. SGS shall provide only generic information and advice which are freely available in public domain.

2. SGS will not provide company specific advice towards the development and implementation of the management systems for eventual certification, which contravenes the requirements of the IAF Guidance (i.e. provision of consultancy services).