A 1-DAY COURSE that will provide a practical approach to understanding how strategic branding works and how to best utilize it for the participant’s organization.
METHODOLOGY
Lectures, case studies, Individual/group activities, tips and advice, discussion, training day submissions, post-course assessment.
OUTLINE
MODULE 1
1. What is a Brand
2. Brand Success and Failure
MODULE 2
1.The Brand Champion
2. The Elements of a Brand
MODULE 3
1. Managing Your Brand
2. Today's Communications