Strategic Brand Management

A 2-DAY COURSE that will provide a practical approach to understanding how strategic branding works and how to best utilize it for the participant’s organization while applying the learned principles and elements in a Brand Plan.

METHODOLOGY

Lectures, case studies, individual/group activities, tips and advice, discussion, training day submissions and immediate feedback, post-course assessment.

OUTLINE

DAY 1

MODULE 1

1. What is a Brand

2. Brand Success and Failure

MODULE 2

1. The Brand Champion

2. The Elements of a Brand

MODULE 3

1. Managing Your Brand

2. The Brand Plan)

DAY 2

MODULE 3

1. Brand Communications Channels

2. Adapting the Brand Plan

MODULE 4

1. Brand Crisis Communications

2. Course Assessment

PREREQUISITE

Training Day 2 submissions

By the end of the course, Learners will be able to:

1. Understand the key elements of a brand.

2. Apply the principles in effective brand management within today's market and audience.

3. Become aware of and adopt the proper management of brand communications among the company's various stakeholders.

4. Adopting the brand in today's channels and tools of communications.