Practical Approach to Effective Business Writing

Description

A 3-DAY COURSE that provides the application of key principles behind business writing and communications within the framework of customer relations through the practical application of writing fundamentals for continuous improvement.

METHODOLOGY

Lectures, Individual/group activities, tips and advice, discussion, training day submissions with immediate feedback, post-course assessment.

OUTLINE

DAY 1

MODULE 1

1. Introduction

2. The Power of the Word and You

MODULE 2

1. The English Language Decoded

2. The Customer is Always Right?

DAY 2

MODULE 3

1. Reality Checks

2. Your Personality

MODULE 4

1. Writing to Clarify

2. Observing the World Around You

DAY 3

MODULE 5

1. Writing Today and Tomorrow

2. What to Avoid and What to Adopt in Written Business Communications

MODULE 6

1. How to Rise to the Occasion

2. The Four Pillars

3. Course Assessment

PREREQUISITE

1 Pre-Work Assignment to be submitted/delivered during the training day; mandatory training day submissions

Objectives

By the end of the course, Learners will be able to:

1. Understand the key elements in effective written communications through the current channels and tools used in today's business

2. Adopt the proper attitude for professional communications and its proper application in line with the principles of customer service and relations.

3. Develop an attitude for self-improvement.

4. Become aware of the proper management of communications in the workplace and even outside the workplace.

Audience

Designed as a refresher or knowledge and skills upgrade (through writing exercises) for the frontliners of an organization or business - those with the task or responsibility for client interaction through written communication.

NOTE:

1. SGS shall provide only generic information and advice which are freely available in public domain.

2. SGS will not provide company specific advice towards the development and implementation of the management systems for eventual certification, which contravenes the requirements of the IAF Guidance (i.e. provision of consultancy services).