This course will aim to:
a) Introduce the digital marketing landscape and opportunities
b) Help participants understand digital marketing terminologies
c) Teach participants how to do digital marketing efficiently and effectively
d) Help participants understand their customer needs and how to leverage digital strategies to address these
At the end of the course, participants will be able to map out the journey of their customers from awareness to purchase through to loyalty and design a digital marketing action plan or campaign based on their customers’ needs and wants at each stage of the customer journey.