How to Leverage Data to Improve Customer Experience

DESCRIPTION

Business practitioners and leaders need to better understand the relevance of data in today’s economy.  The use of analytics will add value to businesses by seeing potential applications of such analytics in appreciating and improving customer experience.

The course will be delivered through a series of lectures combined with hands-on exercises to ensure understanding of all discussed concepts.

OBJECTIVES

This course will aim to:

a)  Provide a background of what business intelligence is

b)  Introduce the use of data for better business operations and bottom line

c)  Provide insights on the value of business intelligence in various industries

d)  Define Customer Experience and its significance

e)  Intorduce digital tools useful for data analytics